Case Study: Fingerprint gains ad clarity and data accuracy with Metadata.io Spotlight

How Fingerprint Found Real Ad Impact And Data Clarity With Spotlight

Fingerprint, a software company that helps businesses identify and understand users with high accuracy, was struggling with messy, untrusted data and limited confidence in its ABM efforts. The team needed a clearer way to understand ad engagement and account activity across multiple tools, and turned to Metadata.io’s Spotlight to bring everything together.

With Metadata.io’s Spotlight, Fingerprint unified tracking across LinkedIn, Meta, Salesforce, and other channels to build a stage-based ABM model and cleaner audiences. The result was hours saved on data cleanup, clearer visibility into account engagement, and, in just three months, millions of dollars in previously hidden opportunities across Facebook, LinkedIn, and Reddit.

Fingerprint

Alexander Goodwin

Senior Demand Gen Manager