Case Study: Eightfold.ai Generates $8M in Pipeline with Metadata.io

How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline

Eightfold.ai, a software company using deep learning AI to help organizations find candidates, leverage internal talent, and reduce bias in hiring, needed a better way to prioritize accounts and drive net-new inbound demand. With a broad set of use cases and limited audience options in LinkedIn and reverse-IP-based display campaigns, the team struggled to efficiently target the right accounts and generate qualified leads.

Using Metadata.io, Eightfold.ai ran AI-powered campaigns across display and social from one platform, generating quality leads from target accounts and tracking progress through the full funnel. Over time, the company tested hundreds of ads, automated 1,414 hours of work, saved $108,683 in manual effort, and in the last year produced 2,800 leads, 2,000 from target accounts, 26 opportunities, 13 closed-won deals, and $8M in pipeline.

Eightfold.ai

Carlos Tobon

Head of Demand Generation