Case Study: Docebo achieves stronger sales and marketing alignment with Metadata.io

How Docebo Leverages Spotlight for Sales and Marketing Alignment

Docebo, a software company with 900 employees, needed a more efficient way to identify high-intent accounts and better align marketing with sales. Its existing tools lacked the granular filtering and chronological engagement views needed to support account-level reporting and targeting, so it turned to Metadata.io’s Spotlight product.

With Metadata.io’s Spotlight, Docebo built highly specific audience segments, tracked engagement in chronological order, and made account data more useful for sales and marketing teams. The result was improved sales and marketing alignment, better identification of high-value accounts, more efficient reporting and segmentation, and stronger targeted campaign execution.

Docebo

Tagg Bozied

Senior Manager of Paid Social