Case Study: Distil Networks achieves 44% reduction in cost-per-lead and 85% lead-to-MQL conversion with Metadata.io

How Distil Networks Reduced Cost-per-Lead by 44%

Distil Networks, a leader in identifying and blocking malicious website traffic, needed a cost-effective way to build awareness and generate marketing-qualified leads in a crowded IT security market without wasting limited digital ad spend. To address this, Distil Networks engaged Metadata.io and its closed-loop demand generation platform—including ICP enrichment and an AI Operator—to more precisely target and test ads at scale.

Metadata.io enriched Distil’s CRM, identified net-new contacts via buyer-intent partners, and ran 350+ automated ad experiments in the first 180 days to discover the best-performing offers and channels. The Metadata.io program delivered a steady top-of-funnel lead flow and improved Distil’s lead-to-MQL conversion to over 85% while reducing cost-per-lead by 44%.

Distil Networks

Elias Terman

Vice President of Marketing