Case Study: Concurrent Inc. achieves 161 demo-attending dream accounts and 3x ROI with Metadata.io

How Concurrent Got 161 Dream Accounts to Come to Their First Product Demo

Concurrent Inc., the leader in Big Data application infrastructure, needed to deliver a live product demo to the right people at a targeted set of companies to revive overlooked accounts and engage new prospects. To accelerate demand generation while holding or lowering customer acquisition costs, Concurrent partnered with Metadata.io and used Metadata Amplifier™ to automate and target their outreach.

Metadata.io automated multi-channel outreach and optimized ad spend with Metadata Amplifier™, delivering a 3x increase in ROI, converting 161 of 500 targeted accounts (33%) in three weeks, a 48% lift in net-new conversions, a 3.7x increase in clicks versus prior best campaigns, and generating four new sales opportunities in one week.

Concurrent Inc.

Kim Loughead

Vice President Marketing