Case Study: Cacheflow closes its largest deal with Metadata.io’s MetaMatch Audiences

How Cacheflow Closed Their Largest Deal Using MetaMatch Audiences

Cacheflow, an all-in-one CPQ and subscription management platform for SaaS businesses, needed a more precise way to target and convert high-quality leads in the competitive rev ops space. Their traditional targeting on Facebook and LinkedIn wasn’t delivering the granular audience precision required to maximize advertising ROI.

Using Metadata.io and its MetaMatch audiences, Cacheflow built highly segmented campaigns based on job titles, personas, and firmographic/technographic data across LinkedIn, Facebook, and Instagram. Metadata.io also supported remarketing and continuous optimization, helping Cacheflow close its largest deal to date from a cold-targeting Facebook campaign, improve lead quality, and achieve lower CPC than native targeting options.

Cacheflow

Riley Timmins

Director of Marketing