Case Study: BigID launches 300+ campaign experiments with Metadata.io

How BigID Launched 300+ Campaign Experiments

BigID, a data intelligence platform in the data security industry, wanted more control over its paid campaigns after working with a digital marketing agency. As it brought marketing in-house, the team faced the heavy lift of rebuilding ad channels, audiences, and creative assets manually and needed a way to better support sales and prove marketing’s value to leadership. BigID turned to Metadata.io to help scale its campaign efforts.

Using Metadata.io’s platform, BigID launched LinkedIn campaigns with Lead Gen Forms, integrated with its existing HubSpot and Salesforce workflows, and tested new content across multiple audiences at scale. The results included 300+ campaign experiments launched and 632 hours of work automated, while also improving conversions, matching personal to business emails, and delivering fully enriched leads to sales.

BigID

Katie Stuart

Director, Demand Generation