Case Study: Automation Anywhere increases average deal size by 36% with Metadata Audiences from Metadata.io

How Automation Anywhere Increased Their Average Deal Size by 36% With Facebook Ads

Automation Anywhere, a global leader in intelligent automation software, faced a plateau in its pipeline growth from traditional channels like events and paid search. To scale effectively, they needed a new, predictable way to generate pipeline on paid social channels. They turned to the vendor Metadata.io to help them overcome the challenges of manual audience building on platforms like Facebook.

Using Metadata's audience and campaign management platform, Automation Anywhere built dynamic audiences from its Salesforce and intent data. The Metadata.io platform automated the creation, launch, and real-time optimization of their Facebook campaigns. This solution delivered significant results, including a 92% lead-to-MQL rate, a 68% lower cost-per-opportunity, and a 36% increase in their average deal size.

Automation Anywhere

Julian Foster

Head of Global Paid Social