Case Study: AtScale achieves 2x increase in Marketing Qualified Leads in 6 months with Metadata.io

How AtScale’s Marketing Increased Qualified Leads 200%

AtScale, which builds business intelligence for big data, faced poor lead quality and low conversion rates from its social media efforts while targeting a narrow set of data and BI professionals. To improve targeting and scale without adding headcount, AtScale engaged Metadata.io’s Account Based Marketing managed service to make social channels a more effective lead generation source.

Metadata.io analyzed and enriched AtScale’s Salesforce data to create thousands of look‑alike prospects and ran optimized LinkedIn and Facebook ABM campaigns. In a six‑month pilot, Metadata.io doubled AtScale’s Marketing Qualified Leads and delivered leads matching AtScale’s ideal customer profile 81% of the time, significantly boosting lead quality and funnel performance.

AtScale

Gonzalo Mannucci

Senior Director of Demand Generation