Case Study: App Data Room achieves 300% increase in leads with Metadata.io

How App Data Room Increased Leads by 300% with Metadata

App Data Room, the enterprise sales enablement platform for global sales and marketing teams, needed to economically accelerate growth and generate high-quality leads at scale while reducing overhead. They engaged Metadata.io, using Metadata’s high-touch managed services and continuous optimization platform (powered by machine learning and AI) to rapidly stand up highly targeted advertising campaigns within four weeks.

Metadata.io ran weekly-managed, targeted campaigns to 563 accounts over a 30-day promotion and continuously optimized performance; the program delivered a 300% increase in leads versus previous campaigns, engaged over 15% of targeted accounts and created multiple new opportunities, drove a 3.7x lift in click-throughs, and increased new MQLs.

App Data Room

Matt Greener

Vice President Marketing