Case Study: Firstup achieves $6M in revenue with Metadata.io

Firstup generates $6M in revenue with Metadata.io

Firstup, a provider of an employee engagement and communications platform, was seeking a better way to execute its ABM strategy and generate engagement conversions from its target accounts on paid social. They turned to Metadata.io to help them get in front of their ideal customer profile.

Metadata.io analyzed Firstup's historical data to create a best-fit customer profile and then ran multivariate experiments on Facebook and LinkedIn. This solution enabled Firstup to test and automatically optimize its campaigns, which led to a conversion rate increase from 7% to over 28%. The efforts resulted in 70 new influenced opportunities and generated $6M in revenue for Firstup.

Firstup