Case Study: Instruqt Achieves Full-Funnel Pipeline Growth with Metadata.io

Instruqt Replaces Its Agency With Metadata to Build a Full-Funnel Engine

Instruqt, a B2B SaaS platform for GTM teams, was spending about $30K per month on paid ads but generating fewer than 10 leads. Its agency was running only bottom-funnel “Request a Demo” campaigns, with no nurture strategy, slow execution, and reporting disconnected from Salesforce. Instruqt needed a new approach to build a full-funnel demand engine.

Metadata.io replaced the agency with its hybrid platform and managed services, helping Instruqt launch persona-based, multi-channel campaigns across Google, LinkedIn, Meta, and Reddit with full Salesforce integration. The new system drove a 94% reduction in cost per lead, a 139% increase in paid leads, and $522K in advertising pipeline, while cutting campaign launch time by 10x and freeing up 20+ hours per week for the lean marketing team.

Instruqt

Tyler Crumpler

Director of Demand Marketing