Case Study: Titan Builds Paid Demand from Scratch with Metadata.io

Titan Builds Paid Demand from Scratch with Metadata

Titan, a SaaS company in the Salesforce ecosystem, had relied almost entirely on organic demand from AppExchange listings and SEO. As the business scaled, it needed to build paid demand from scratch, prove paid could drive quality pipeline, and do it with a very lean team.

Titan used Metadata.io to launch its first-ever ad campaigns across Google, LinkedIn, Meta, and Bing, with managed services helping set up tracking, conversion tags, and integrations. With Metadata, Titan generated more than $1M in triggered pipeline in under eight months, increased average contract value by 45% to $12K, and improved paid performance enough to make paid demand a core GTM engine.

Titan

Adi Hagag

VP of Marketing