Case Study: Zoom cuts CPC by 77% and boosts ROI 3X with Metadata.io

How Zoom Cut CPC by 77% and Boosted ROI 3X with Metadata’s Bid Agent

Zoom, the cloud-based video communication platform, needed to scale global B2B paid campaigns with fewer resources and less manual effort. During a team transition, its digital marketing lead Charisse took over paid social and looked for a faster way to manage complex campaigns across 1,500+ cities.

Using Metadata.io’s Bid Agent and Campaign Optimizer, Zoom automated LinkedIn bid management and campaign setup to reduce manual work and improve efficiency. Metadata.io helped cut CPC by 77%, reduce ad spend by 24%, increase influenced revenue by 177%, and lift ROI from 3.26x to 9x, while also saving the team 3 to 10 hours per week and speeding campaign builds from 3.5 weeks to under 10 minutes.

Zoom

Henry

Zoom