Case Study: Volvo Trucks boosts digital conversions with Merkle

Volvo Trucks boosts Truck Builder conversions 239% with Merkle

Volvo Trucks faced the challenge of managing a complex global digital presence across multiple markets and dealerships. Their website architecture and content had grown unwieldy, creating a disjointed customer experience and a lack of data to effectively steer content, design, and UX decisions. They partnered with the vendor Merkle to address these issues.

Merkle's solution involved restructuring the existing website to align with Volvo's core experience values and implementing a continuous cycle of data-driven hypothesis testing. This iterative approach, rather than a complete overhaul, yielded significant results. Merkle helped Volvo Trucks achieve a 718% increase in users finding a dealer, a 239% increase in conversions through their Truck Builder tool, and a 450% increase in contact form submissions on their global website.

Volvo Trucks