Case Study: Vantage Deluxe World Travel nearly doubles customer identification with Merkle’s Merkury identity resolution platform

Vantage Deluxe World Travel nearly doubles customer identification with Merkle to identify 75% of site visitors

The customer, Vantage Deluxe World Travel, faced the challenge of elevating its marketing personalization. To achieve this, they needed to better identify their website visitors and capture their browsing activity to understand individual interests. They partnered with the vendor Merkle to address this need.

Merkle implemented its Merkury identity resolution platform to identify visitors and capture their browsing data. This solution provided Vantage with a detailed data feed four times daily, which powered highly personalized marketing initiatives. As a result, Vantage can now identify 75% of its site visitors, leading to significant growth in customer retention and sales.

Vantage Deluxe World Travel