Case Study: Under Armour achieves commerce performance gains with Merkle

Under Armour boosts mobile conversion 10% with Merkle

Under Armour sought to improve its global ecommerce operations in 2017, needing to migrate from a homebuilt platform to scale more rapidly and unify its systems. They also faced challenges with slow website load times that hindered customer experience and wanted to build a loyalty program to deepen engagement. They partnered with the vendor Merkle to implement Salesforce Commerce Cloud.

Merkle implemented a headless Salesforce Commerce Cloud build for Under Armour, creating a high-performance global ecommerce site with dramatically faster page load times. They also launched the UA Rewards loyalty program using Merkle’s LoyaltyPlus platform. The results included over 1 million loyalty sign-ups in the first year, a loyalty conversion rate three times higher than before, and a 10% improvement in mobile conversion.

Under Armour