Case Study: Tremco transforms CX with self-service commerce through Merkle

Tremco captures $9M in month 1 with Merkle

Tremco, a manufacturer of commercial sealants and waterproofing products, faced challenges with its outdated commerce platform, which lacked intuitive self-service options and placed a heavy manual burden on its sales team. Partnering with Merkle, Tremco sought to automate processes and transform the customer experience to be more scalable and efficient.

Merkle implemented a modern Salesforce B2B Commerce storefront integrated with inriver PIM and other systems, introducing new self-service tools for customers and a digital quoting tool for sales agents. This solution delivered significant results, including capturing $9 million in revenue in the first month and achieving a 40% customer login rate in the first week, alongside a 4.7% year-over-year increase in revenue.

Tremco