Case Study: a top ten P&C insurer improves unknown identity resolution and quote conversion with Merkle

Top Ten P&C Insurer identifies 50% more unknown visitors with Merkle

A top ten property and casualty insurer sought to identify and engage its anonymous website visitors to enable personalized experiences, improve marketing campaigns, and increase policy conversions. They partnered with Merkle to address this challenge.

Merkle implemented its Merkury identity resolution products, including a Digital Consumer Recognition tag and the DataSource platform, to resolve unknown visitor identities and append audience data. This solution, integrated with Tealium's CDP, allowed the insurer to identify 50% more unknown visitors and enabled trigger emails for 25% of site traffic, exceeding initial goals and unlocking advanced personalization and attribution use cases.