Case Study: Tivoli Gardens achieves omnichannel guest experiences with Merkle

Tivoli Gardens boosts in-app revenue 9x with Merkle

Tivoli Gardens, a historic amusement park, faced the challenge of modernizing its outdated business model and disconnected digital experience. With siloed data and a lack of a unified customer experience strategy, they struggled to drive engagement and recurring revenue. They partnered with Merkle for a comprehensive digital transformation to overcome these obstacles.

Merkle implemented an end-to-end solution for Tivoli Gardens, including a complete technology overhaul and the launch of new subscription-based products. This created a seamless omnichannel experience and provided custom business intelligence powered by machine learning. As a result, Merkle helped Tivoli achieve a 9x increase in in-app revenue and a 20% year-over-year growth for new products, while their predictive AI intelligence now drives campaigns with over 91% accuracy.

Tivoli Gardens