Case Study: The AA achieves faster, smarter omnichannel marketing growth with Merkle and Bloomreach

The AA doubles direct marketing road acquisition revenue with Merkle

The AA, a major UK motoring organization, faced challenges with its legacy marketing systems, including slow campaign execution and difficulty testing multi-channel strategies. To support aggressive growth targets, they partnered with vendor Merkle to migrate to the Bloomreach Engagement platform.

Merkle implemented Bloomreach to transform the AA's marketing operations, enabling faster, data-driven decisions and omnichannel consistency. The solution delivered significant results, including a 146% sales uplift and doubled revenue from direct marketing acquisitions, plus an 11 percentage point increase in email open rates. Merkle provided the AA with a scalable foundation for future growth.

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