Case Study: Tesco Mobile builds a data-driven decisioning culture with Merkle’s interactive BI solution

Tesco Mobile deploys BI dashboard in 3 weeks with Merkle

Tesco Mobile faced a challenge in leveraging its data for strategic decisions, as insights were not accessible to non-experts. This lack of engagement with data was impacting the company's bottom line and its ability to meet business goals. Tesco Mobile approached Merkle seeking a Business Intelligence solution that was both engaging and could be delivered quickly to steer their decision-making.

Merkle implemented a tech-agnostic BI solution, beginning with a highly successful three-week proof of concept that delivered a functional Pay Monthly sales dashboard. This initial deployment immediately impacted the bottom line and led to a major expansion of the program. The solution from Merkle resulted in over 40 live dashboards and 120 regular users, fully embedding a data-driven decisioning culture within Tesco Mobile's head office.

Tesco Mobile