Case Study: Tabcorp boosts digital engagement and turnover with Merkle and Adobe Experience Cloud

Tabcorp boosts digital turnover by $100M with Merkle

Tabcorp, a major Australian betting and gaming company, faced challenges with siloed customer data and an inability to deliver real-time personalized experiences across its digital and physical channels. To address this, they partnered with Merkle to overhaul their marketing technology stack and implement Adobe Experience Cloud.

Merkle helped Tabcorp implement a solution using Adobe Experience Cloud to create a single customer view and enable real-time, personalized marketing campaigns. The results were significant, including 126 million customer engagements, $100 million in incremental turnover with 15% digital customer growth in one year, and a specific in-venue campaign that generated $50 million in incremental turnover.

Tabcorp