Case Study: Swiss Life achieves 253% more conversions with Merkle

Swiss Life boosts conversions 253% with Merkle

The customer, Swiss Life, faced low conversion rates due to a technically focused website that made it difficult for users to find relevant pension and financial information. Their challenge was to redesign the digital experience to better reflect their individual solutions and increase conversions.

The vendor, Merkle, implemented a user-centered website relaunch based on extensive research and a new digital style guide. The solution featured simplified navigation, emotionally engaging content structured around customer life stories, and a variety of web-friendly formats. This approach resulted in a 253% increase in conversions, along with significant rises in product views and articles read.

Swiss Life