Case Study: Sørlandets Bakhage achieves a unified brand identity with Merkle

Sørlandets Bakhage builds a unified brand identity with Merkle and 5 farms of inspiration

Sørlandets Bakhage, a group of five farms offering authentic Norwegian experiences, wanted to create a unique attraction based on sustainability but faced a disconnect between their strategic insights and the ideation phase of their brand transformation. Partnering with vendor Merkle, they sought a method to generate insight-driven solutions without consuming more time or finances.

Merkle implemented a solution that strategically utilized AI tools like Midjourney and ChatGPT to revolutionize their concept and design development process. This approach allowed for countless ideas and swift, cost-effective prototyping, resulting in a full and cohesive visual identity, including a logo, color palette, and a comprehensive design manual. The use of AI by Merkle ensured the final brand authentically represented the client's values and resonated across various platforms.

Sørlandets Bakhage