Case Study: Specsavers achieves faster, scalable data insights with Merkle

Specsavers cuts data query volume by 90% with Merkle

Specsavers, a global optical and audiology retailer, faced challenges in managing its complex and fragmented Google Analytics 4 data across multiple markets. This led to high data querying costs, inconsistent reporting, and inefficient manual processes for updates and integrations. To address this, Specsavers partnered with Merkle to build a scalable and automated data solution.

Merkle implemented a cutting-edge GA4 automation and transformation framework using Dataform. This solution automated schema generation, introduced governance checks, and aligned online and offline customer journeys. The results were significant, including a 90% reduction in data query volume, a 98% faster data ingestion time, and weeks of saved engineering effort, leading to lower costs and faster, more scalable insights for Specsavers.

Specsavers