Case Study: Signify boosts direct-to-consumer performance with Merkle

Signify boosts conversions by 30% with Merkle

The customer Signify sought to evolve its Philips Hue smart lighting brand by shifting to a direct-to-consumer model. A key challenge was its disconnected data landscape, which prevented coordinated, personalized marketing. The vendor Merkle was engaged to address this and overhaul the digital experience.

Merkle implemented a full-stack Adobe Experience Platform as an Experience Personalization Engine, unifying customer data and enabling real-time journey orchestration. The solution included a revamped commerce site, new marketing teams, and continuous optimization. This partnership resulted in a 70% improvement in site load time, a 30% improvement in conversions, and empowered Signify to operate as a true direct-to-consumer retailer.

Signify