Case Study: Shopee improves merchant data access and revenue growth with Merkle and Google Analytics 360

Shopee improves data access 7X and boosts revenue growth 87% with Merkle

Shopee, an e-commerce platform, faced the challenge of helping its small merchants who were spending too much time tracking sales data instead of focusing on larger business problems like inventory and customer service. Partnering with vendor Merkle, Shopee sought a solution to provide its merchants with real-time, actionable insights.

Merkle developed a customized, future-ready data-mart using Google Analytics 360 for Shopee. This solution consolidated data from various sources to create specific views for each merchant, leading to a 7x improvement in data access speed. The results were significant, with merchants seeing an average 87% improvement in revenue growth on the website and a 216% improvement on their mobile application.

Shopee