Case Study: Satair achieves digital commerce growth with Merkle

Satair boosts online orders 51.4% with Merkle

Satair, a leading global supplier of aircraft parts and services, faced the challenge of overhauling its digital commerce platform to drive growth, efficiency, and customer satisfaction in a complex industry. Their legacy systems were error-prone and lacked the visibility and flexibility needed for modern airline demands. They engaged Merkle to guide a comprehensive digital transformation.

Merkle implemented a future-ready, headless commerce architecture with an AI-powered commerce and service experience. Their solution included a customer data platform, a third-party marketplace, and an AI assistant named Lilly for quote generation. The results for Satair were substantial, including a 51.4% increase in orders and a 76.7% increase in online conversion rates, while Lilly alone handles over 450,000 quote emails annually. Merkle's work also garnered multiple industry awards for business transformation and digital excellence.

Satair