Case Study: Roots achieves scalable global ecommerce growth with Merkle and Salesforce Commerce Cloud

Roots drives 670% revenue growth by email with Merkle

Roots, a retailer with over 270 locations, was hindered by an ecommerce platform that could not scale with its sales growth or keep up with marketing trends. The brand sought a new partner to provide an end-to-end solution on a scalable, up-to-date platform to help it expand internationally. It selected Merkle and the Salesforce Commerce Cloud platform.

Merkle implemented Salesforce Commerce Cloud, building a scalable digital store that could handle massive order influxes, such as during the Olympics. The solution included omni-channel initiatives and geotargeting to support international expansion. As a result, Roots saw significant growth, including a 670% revenue increase from its email strategy alone. Merkle continues to serve as Roots' managed services partner, delivering new features to enhance digital performance.

Roots