Case Study: R.M. Williams boosts sales by $170K with Merkle and Salesforce

R.M. Williams boosts sales by $170k in 3 months with Merkle

R.M. Williams, an Australian footwear and apparel company, had the ecommerce technology but was unable to capitalize on its investment to drive sales and customer engagement. To address this challenge, they partnered with the vendor Merkle to create a strategy and improve their return on investment using Salesforce Marketing Cloud.

Merkle implemented a solution focused on capturing audiences who showed intent to purchase on the website but did not complete a transaction. They built new audiences and connected them into Salesforce Marketing Cloud via a CDP to target them with a highly personalized email sequence. As a result, within just 12 weeks, R.M. Williams saw hundreds of additional sales, boosting revenue by $170k across both online and in-store channels.

R.M. Williams