Case Study: Pet Wellbeing boosts Amazon ad sales and saves reporting time with Merkle and Amazon Marketing Cloud

Pet Wellbeing boosts Amazon ad sales 229% with Merkle

Pet Wellbeing, a provider of natural pet health supplements and products, needed to modernize its marketing analytics to maximize the effectiveness of its Amazon advertising. The challenge was to better measure ad impact, increase targeted activation, and gain a comprehensive view of performance for future launches. They partnered with vendor Merkle for this project.

Merkle implemented a solution leveraging Amazon Marketing Cloud, a data clean room service, to stitch together Pet Wellbeing's Amazon Ads data. The team developed queries and automated dashboards in Looker Studio for visualization and reporting. This approach provided holistic insights and included activating Amazon DSP campaigns. The results were significant: a 229% lift in total product sales, a 12.16% increase in purchase rate, 6.3 million in incremental reach, and over 10 hours of reporting time saved per person each month.

Pet Wellbeing