Case Study: Odido boosts multichannel engagement with Merkle

Odido orders 2,391 TeamNL t-shirts with Merkle

Odido, a leading Dutch telecommunications provider, partnered with Merkle to increase awareness of their TeamNL sponsorship and boost customer engagement. Their challenge was to forge a deeper connection with customers by aligning brand values with the Olympic spirit and fostering loyalty through an inspiring campaign.

Using the Marigold Engage platform, Merkle implemented a multichannel solution. They launched a campaign offering exclusive TeamNL t-shirts, managed through personalized emails, a dynamic landing page with real-time stock, and SMS notifications for shipping. This solution provided operational efficiency and a seamless customer journey. The results were significant, with a 39.2% click-through rate on the giveaway call-to-action and 2,391 t-shirts ordered, successfully activating customers and enhancing loyalty.

Odido