Case Study: Novo Nordisk delivers faster, more personalized marketing with Merkle's modern data hub

Novo Nordisk powers 310+ conversions with Merkle

Novo Nordisk, a global healthcare company, faced challenges with its existing custom-built customer data platform (CDP), which was inefficient and fragile. The platform's data processes were slow, requiring 24 to 48 hours for campaign data pulls, and it lacked crucial integrations and insights, hindering the company's ability to build a holistic customer view and deliver innovative marketing. Merkle partnered with Novo Nordisk to address these limitations.

Merkle implemented an Omnichannel Customer Experience Hub solution centered on Adobe’s Real-time CDP, which integrated with Novo Nordisk's existing Adobe tools. This new platform provided immediate data compilation into customer profiles and enabled faster, more personalized marketing activation. As a result, initial use cases driven by Merkle's solution achieved over 310 conversions and a 23% Click-to-Open-Rate for sample audiences, significantly improving efficiency and collaboration.

Novo Nordisk