Case Study: Neutrogena boosts holiday engagement and sales with Merkle

Neutrogena boosts Black Friday sales 56% with Merkle

Neutrogena, a skincare brand under Johnson & Johnson, faced the challenge of refreshing its online commerce to engage consumers with more personalized messaging during the holiday shopping season. To achieve this, they partnered with Merkle to leverage Salesforce Marketing Cloud for audience segmentation and dynamic messaging.

Merkle implemented Salesforce Einstein AI to capture consumer behavior, updated Neutrogena's online holiday shop and digital resource, The Bar, and developed the Skin360 progressive web app. This solution drove a 56% increase in sales during Black Friday week, a 50% increase in site traffic, and a 145% increase in site conversions. Merkle's work also enabled Neutrogena to build valuable first-party data based on skin-concern data.

Neutrogena