Case Study: Møller Mobility Group boosts test drive conversions with Merkle automation

Møller Mobility Group boosts test drive conversion to 25.3% with Merkle

Møller Mobility Group, Norway's largest car importer, faced a challenge common in their market: potential customers who took test drives were often not followed up with due to manual sales processes, missing key opportunities to convert hot leads.

The vendor Merkle implemented an automated lead generation flow that tracked these potential customers and sent personalized follow-up emails appearing to come from the local sales representative. This solution dramatically increased engagement and conversion. Follow-up emails saw a 2.5x increase in open rates, and over the pilot period, customers who received the automated follow-up achieved an average conversion rate of 25.3%, significantly higher than the 16.7% rate for those who received no follow-up.

Møller Mobility Group