Case Study: M.J. Bale boosts shopping cart conversion with Merkle and Salesforce

M.J. Bale boosts cart conversion by 27% with Merkle

M.J. Bale, an Australian gentlemen's clothier, faced a challenge in aligning its digital experience with its high-touch in-store service. Their website was lagging behind other retailers, particularly in tracking customer behavior and preventing shopping cart abandonment. To address this, they partnered with the vendor Merkle, utilizing Salesforce Interaction Studio.

Merkle's solution involved using Interaction Studio to track website visitors, understand their preferences, and deliver targeted product recommendations. They redesigned customer journeys for web and email with new messaging strategies. This implementation by Merkle led to measurable success, including a 27% conversion rate and $34,000 in new revenue for M.J. Bale.

M.J. Bale