Case Study: Migros achieves a holistic digital experience with Merkle

Migros manages 1+ million products with Merkle

Migros, a major Swiss retailer, sought to evolve its digital presence and position itself as a holistic provider in areas like health and family. To achieve this, they partnered with Merkle for full-service digital solutions, leveraging a range of services including strategy, technology like SAP Commerce and Sitecore, and user-centered design.

Merkle implemented numerous successful digital projects for Migros over a decade, including the iMpuls health platform, the Famigros family portal, and a central product information system (PIM). The results were significant, with the PIM system alone managing over one million products and printing 33,000 labels daily. This partnership strengthened Migros's brand image, opened new revenue streams, and provided customers with a unified, personalized online experience.

Migros