Case Study: Mester Grønn grows loyalty and reduces churn with Merkle

Mester Grønn cuts membership churn by 65.2% with Merkle

The customer, Mester Grønn, Norway's leading florist, faced challenges in engaging its customer club members and reducing churn amid stiff competition. Their generic mass email communications were proving inefficient. They partnered with vendor Merkle to address this through a more automated and personalized approach built on the Salesforce platform, including Marketing Cloud.

Merkle implemented a solution using Salesforce Service Cloud, Marketing Cloud, and Commerce Cloud to create a single customer view, enabling advanced segmentation and automated email flows. The results were significant: a 65.2% reduction in membership churn, a 7.8% year-over-year increase in new members, and dramatic increases in email engagement, with one flow seeing a 303% higher click-through rate.

Mester Grønn