Case Study: Mercury Marine streamlines product data with Merkle's enterprise PIM rollout

Mercury Marine unifies 25+ catalogs and 20+ dealer portals with Merkle

Mercury Marine, a leading manufacturer of recreational marine engines, faced challenges from its lack of a master product information system and several siloed legacy PIM solutions. This setup created data inaccuracies, complex unique data structures, and significant maintenance issues for its IT team, impacting over six brand websites and 20 dealer portals. The company engaged Merkle to address these problems.

Merkle designed and implemented a flexible, scalable product data model and rolled out an enterprise PIM solution using inriver PIM. This solution included bi-directional integrations with Adobe AEM and Magento, B2B portals, and print systems. As a result, all business units now operate on a unified PIM, providing marketing teams with major efficiencies for managing assets seamlessly across all channels. Merkle's solution streamlined data across the enterprise, eliminating previous risks and alignment issues.

Mercury Marine