Case Study: Melissa & Doug achieves self-service B2B commerce growth with Merkle

Melissa & Doug boosts incremental revenue by $10M with Merkle

Merkle partnered with Melissa & Doug, a well-known manufacturer of children's toys, to address a key challenge. The company's sales model was not scalable for serving its long-tail segment of over 10,000 small local retailers, and a lack of business intelligence on these customers was preventing growth.

The solution implemented by Merkle was the creation of a self-service B2B ecommerce portal using Salesforce B2B Lightning and Order Management, integrated with back-office systems. This provided always-on access and an intuitive ordering workflow for customers. The results for Melissa & Doug were significant, including a $10M increase in incremental revenue, $450K in cost-to-serve savings, and a 10x increase in average order value.

Melissa & Doug