Case Study: McCain Foods transforms sales into business-focused consulting with Merkle

McCain boosts sales portal engagement 163% with Merkle

McCain Foods sought to shift its sales force from a product-focused to a business-focused selling approach but was hindered by sales tools scattered across various locations. The company partnered with Merkle to consolidate these resources and empower its team to act as consultants. Merkle was tasked with delivering the content, tools, and resources necessary to tailor conversations around customer needs.

Merkle designed and launched a new digital sales portal that housed all necessary content, tools, and training modules in a single platform. To drive adoption, Merkle created a suite of engaging launch materials, including a humorous video series and email campaigns. This solution led to significant engagement, with 80% of the sales force logging in, a 91% increase in downloads, and a 163% increase in searches, allowing reps to spend more time consulting with customers.

McCain