Case Study: a luxury retailer boosts digital shelf performance with Merkle's Digital Shelf Analytics

Luxury Retailer boosts revenue by $5M with Merkle

The customer, a luxury global conglomerate, faced challenges in monitoring its digital performance across multiple markets and languages. They needed scalable technology and analytics to track digital KPIs and provide a seamless customer experience. Key issues included a low share of shelf, suboptimal search positions, and high non-compliance rates among e-retailers. To address this, they partnered with Merkle and utilized its AI-powered Digital Shelf Analytics solution.

Merkle implemented a solution that monitored a million data points daily across 20 countries and 57 retailers. Key actions included negotiating for increased digital exposure and ensuring pricing compliance. As a result, the brand secured the #1 position in cyber week exposures and achieved $5 million in incremental revenue within the first year. They also moved up two ranks in market share and estimated a potential 10% sales increase by resolving pricing and inventory issues.