Case Study: Lumen accelerates personalization and content delivery with Merkle

Lumen accelerates content creation 64% with Merkle

Merkle partnered with Lumen, a global communications services provider, to address challenges in its marketing approach. Lumen faced disjointed customer data, manual content workflows, and disconnected technology, which prevented personalized engagement and slowed campaign execution as it sought to evolve into a modern B2B tech solutions partner.

The solution involved a digital transformation strategy by Merkle utilizing Adobe GenStudio to optimize the content supply chain. Merkle streamlined processes, implemented an enterprise data strategy, and integrated technology systems. This resulted in a 64% reduction in content creation time, the ability to launch social campaigns three times faster, and the generation of 105 distinct campaign variations.

Lumen