Case Study: Laurastar boosts online sales with Merkle and Salesforce

Laurastar increases online sales 175% with Merkle

Laurastar, a world leader in high-quality steaming systems, needed to refresh its digital strategy to meet consumer demand for a more robust online experience. To grow its direct-to-consumer business, the company partnered with vendor Merkle for strategy, implementation, and optimization of its digital sales channel using Salesforce solutions.

Merkle implemented and integrated several Salesforce products, including Commerce Cloud and Service Cloud, to create a seamless platform for ecommerce and customer service. This solution provided a 360-degree customer view and new live chat functionality. As a result, Laurastar increased its online sales revenue by 175% and made critical internal processes three times faster through automation.

Laurastar