Case Study: Kvik achieves higher conversions and a better customer experience with Merkle

KVIK boosts conversions up to 60% with Merkle

Kvik, a leading manufacturer of affordable Danish design kitchens, bathrooms, and wardrobe furniture, faced the challenge of transforming its product-focused approach into a scalable, customer-centric digital experience across 13 different markets. The company partnered with the vendor Merkle to revamp its digital presence and create a website that made buying a kitchen as enjoyable as living in one.

Merkle implemented a comprehensive digital design language for Kvik, drawing inspiration from the company's physical products and brand heritage. This new system included fluid animations and interactions modeled after kitchen features, like a soft-closing drawer, to create a joyful and on-brand user experience. The results were significant, including an 11% decrease in bounce rates and increased conversion rates for booking meetings, which rose by 20% in Denmark, 10% in Norway, 8% in Sweden, and nearly 60% in Germany.

KVIK