Case Study: KUKA AG achieves stronger digital lead generation with Merkle

KUKA AG boosts newsletter attribution 9x with Merkle

The customer, KUKA AG, faced the challenge of modernizing its digital presence to reflect its technological pioneering role and to strengthen its lead generation processes by linking sales and marketing along the customer journey. To address this, vendor Merkle was engaged to undertake a comprehensive website relaunch using the Sitecore platform and to digitize its marketing operations.

Merkle implemented a solution that included a strategic website relaunch focused on user experience and content optimization, followed by the integration of Salesforce Marketing Cloud and Sales Cloud for personalized marketing automation and lead management. This technical integration created a seamless, cross-channel customer journey. The results for KUKA included a significantly increased conversion rate and a newsletter attribution rate that was nine times higher, making their marketing measures more effective and efficient.

KUKA AG