Case Study: Kellanova achieves lasting consumer engagement with Merkle's immersive digital experiences

Kellanova boosts return visits 93% with Merkle

Kellanova, a global food company, faced the challenge of engaging price-sensitive shoppers who were choosing affordable alternatives over their premium brands. They needed to build lasting consumer relationships through data-driven experiences but were hindered by fragmented touchpoints and seasonal campaigns. The company partnered with Merkle to transform their approach.

Using Adobe Experience Manager, Merkle created two immersive web experiences, Poptopia and Kellogg's Town, which used QR codes on packaging to unlock year-round games and promotions. This solution provided personalized, ungated content to showcase brand value. Merkle delivered a scalable technical foundation that increased operational efficiency by 40%. The program drove over 1 million sign-ups in its first year and achieved a 93% increase in return visits, successfully turning snacking moments into lasting brand relationships.

Kellanova