Case Study: JYSK achieves real-time personalisation across 28 markets with Merkle

JYSK boosts product recommendation revenue 210% with Merkle

The customer JYSK, a retailer operating across 28 markets, faced a challenge with its scattered customer data. Without a unified view of its 22 million diverse customers, JYSK was unable to deliver consistent personalization or relevant experiences at scale. JYSK partnered with the vendor Merkle to address this.

Merkle designed and built a digital experience platform using integrated technologies including Treasure Data, Dynamic Yield, and Bloomreach. This solution consolidated data and used AI models to power personalization. The results were significant, including a 210% increase in revenue from product recommendations and a 245% growth in clicks. Automated emails now drive 47.5% of total email revenue.

JYSK