Case Study: Jetstar achieves higher sales and customer satisfaction with Merkle and Sitecore

Jetstar boosts annual sales by $5B with Merkle

Jetstar, one of Australia's top five eCommerce sites, faced the challenge of rebuilding its critical platform from the ground up. The site receives 70 million visitors a year and accounts for 80% of the airline's revenue, making a stable infrastructure and a great brand experience essential. Vendor Merkle used its Sitecore expertise to address this challenge.

Merkle rebuilt Jetstar's eCommerce platform, keeping the customer at the heart of the experience and iteratively rolling out 22 websites in 9 languages. This new platform and the implementation of agile working practices allowed for continuous optimization. The results for Jetstar were significant, including a $5 billion increase in annual sales, 70 million new users, and an 8% increase in customer satisfaction.

Jetstar